We all access various websites on the Internet in our day to day activities. The process of producing and maintaining these sites is referred to as web design.
Firstly, what is the web, and what does it have to do with web design?
WWW (World Wide Web), commonly known as the Web is a network of servers that support correctly formatted documents that are accessible via the internet on web browsers. A markup language, HTML (Hypertext Markup Language) is used to format these documents which support links to audio and video files, graphics as well as other documents. When accessed via web browser, each of these files is referred to as a web page.
Secondly, what is a website?
It is a collection of web pages on the World Wide Web usually published and maintained by a single person or organization and are treated as a single entity. Once hosted/published, each website is assigned a unique web address or URL (Uniform Resource Locator) that points to its location on the World Wide Web. This address is what is used on a web browser to access these web pages from their host. e.g. www.facebook.com is the internet address of Facebook website made up of millions of web pages. Production and maintenance of websites involve many different disciplines and skills which are what makes up website design commonly referred to as web design. Several various aspects such as content production, web page layout, and graphic design are incorporated. HTML tags define the content of each web page which is what web designers use to build them. CSS (Cascading Style Sheets), defines the appearance and layout of each of the elements within a web page. Therefore a web page is a combination of CSS and HTML that defines its appearance on a web browser. Graphic design partially overlaps web design because graphic designers regularly create images for use on the internet separately from HTML and CSS. Server side scripting is the technique used to produce custom responses for each user’s request making web pages dynamic. It does processing of information received via the web pages such user authentication. These will run on the server hosting the website and sends the results back to the web page in HTML. It is done by use of scripting languages such as PHP (Hypertext Preprocessor) which the most popular and ASP (Active Server Pages). Since these scripts run the server, it makes the website’s data more secure since the browser only receives a processed response and is not aware of how the processing is done. This ensures that confidential data is not exposed to the web as well processing of this data is not vulnerable to malicious cyber-attacks. One of the key aspects of web design is originality. Creativity and innovation always stand out. e.g. turning unexpected elements of your website into interactive tools. Product or brand should be presented in a not so common way to make it stand out.
Simplicity and user friendliness
Simplicity and user friendliness are also a major attraction to a website user. This is highlighted by the ease of navigation from one page or menu to another and responsiveness of the website when one switch from one gadget to another. Think about the appearance of the website when accessed using devices of different sizes. E.g., on mobile, a tablet, etc. Web designers should keep in mind the users’ preferences rather than search engines when choosing the content that features on the website. Think about the tasks users will do and how they will achieve them and try to simulate. This will ensure that the website has most of what users expect. e.g. most users expect underlined text to be a link. Using it any other way is not a good usability practice.
Each pages design
Each pages design should also be consistent throughout the website to facilitate user-friendliness. Another key aspect of web design even though mostly ignored is spacing. Spacing makes things clearer. Too little line spacing makes it easy for your eye to spill over to the next line while too much space also means that your eye can get lost when locating the next line after finishing one So there needs to be a balance.
Text is one of the most important elements of web design. Hence one must put a lot of thought into the choice of font, font sizes, line length, color, paragraphing and lastly spacing. Text sizes should be consistent, large enough to be legible and proportioned such that headings and sub-headings stand out. The longer the line of text, the harder it is to read. Therefore, lines of text shouldn’t be too long.
Aligment makes the design more ordered and digestible as well as making it look more polished. All elements on a web page must be properly lined up, not necessarily on a straight line but must be consistently placed on a page.
Even though the design is perceived solely as a visual aspect, in reality, surrey web design includes more abstract elements such as ergonomics, usability, layout traditions, navigation logic, user habits and other things that simplify the use of websites for faster information retrieval. Functionalities such as ease of update, maintenance, upgrades, and monitoring of the website through content management system and the features visible to users are keys aspects of a good web design.
Vancouver web design entails design and production of custom made websites fit for clients in this coastal seaport city in Canada. The residents of Vancouver in this case the target market influence the design and content of the website. Therefore, one must do a thorough study of the inhabitants of this city, their tastes, and preferences as well as habits in regards to the web. A Website serves as the point of entry to many businesses or organizations. Therefore the website design indirectly portrays the organization’s image which makes it mandatory to have a professional online presence. Websites may be used for products advertisements as well as move prospects through the sales process. This means that a poor web design or an unreliable website may result in losses to a business that does an online trade.